Want more business growth? Find out which non-profits your clients' support. Consider whether your business also wants to support those organizations too. By working with the same non-profits and giving back to them, it creates a web of networking opportunities for both of you.

 

event publicity tip #5
Did you put all the details in your press release? Besides the basics, who, what, when, where, why (the customer should buy or sign up) make sure not to forget prices. Advertising the price is important. And if it's free, mention it.

 

 

Sum up your top two business strengths in less than 25 words and put it on your Home page or tweet it. Maybe you have new offerings or the company is moving in a new direction. Let the customers know. Send me your answers, I'd love to read them.

 

Follow up with customers you haven't talked to in the last 30 days. It's easy. Just pick up the phone or send an email.

 

One of the biggest promotional mistakes I see--not allowing enough time to engage media. Start sending out press releases at least 6 weeks in advance of event. And sometimes as much as two months or more.

 

writing tip #4
Make it friendly, even if it's a white paper. Conversational tone holds the reader's attention more easily. Write for the reader, not for yourself.

 

writing tip #33
Read more. Learn from your favorite author. He or she is your best mentor.

Conquer your fears and just say it. Worry less and write more. Go to the heart of the words. Reach inside to find the right one. 

Just write. That's right. Spend 5 minutes and write anything. Do it for the love of writing or for practice.

Add more depth and texture to writing by describing an event or place with details that deliver the reader right to that scene. Count the number of times "the" appears in your writing. Try to replace "the" with a new word.

Write to AP Style. To find out how, get your hands on a current AP Style Guide or sign up for an AP twitter feed http://twitter.com/APStylebook

Spend 5 minutes writing about your last vacation or exciting event. Try to picture yourself basking in the sun or reeling in a trout. Describe each detail with specific words. Example: With her checkbook clutched in one hand, Donna handed the Realtor a down payment for the charming Tudor-styled home tucked in the cul-de-sac.

Avoid fancy or flowery language and jargon. Replace such words with strong verbs that paint a vivid image in the reader's mind.